вЂњWe need to be very cautions of imposing adult ideas on young girls,вЂќ said Professor Lumby. They enjoy gymnastics and the big danger here is that maybe itвЂ™s the adults who are sexualising them rather than them sexualising themselves.вЂќ вЂњPre-teen girls love dancing, mucking around and showing off. I did my own form of pole dancing, improvised around a Hills hoist when I was eight years old,вЂќ quipped Professor Lumby. вЂњWe know we need to encourage young girls to exercise. On the other hand, Professor Catharine Lumby from Macquaire University says that pole dancing is increasingly seen as a legitimate form of exercise. вЂњSurely these feed child predatorвЂ™s fantasies?вЂќ вЂњThe slow-mo crotch-cam type shots in the promotional video for Gympole do make me feel uncomfortable,вЂќ said Miller. Parenting author and teen girl educator, Dannielle Miller said that adults should not view innocent childish play through a sexualised lens, or shame girls or women based on clothing choice, but still had concerns with the production elements of the advertisement. It helps to take away the negative associations that society has, while showing it is a fun and good sport.вЂќ These girls are innocently having fun and have no idea that men may be getting off on this,вЂќ wrote one commentator on Facebook.Д«ut others defended the advertisement saying вЂњit makes me happy to see this commercial done with children. вЂњPole dancing originated in strip clubs and men - rightly - associate pole dancing with sexual arousal. According to the company, вЂњwe just wanted to promote juniors in pole sports as we think they are super talentedвЂќ.Д«ut others have accused the company of unnecessarily exploiting children in advertising and вЂњfeeding into a paedophile culture.вЂќ

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